Toyota

At Toyota.com, we led efforts to innovate design, exploring new directions beyond traditional aesthetics. This involved thorough research, testing, and ultimately redesigning the homepage. We focused on using storytelling imagery to create a more engaging user experience and humanize Toyota’s online presence. This redesign not only enhances our ability to offer top-tier recommendations in the automotive industry but also introduces a revolutionary approach to buying and selling vehicles on the website itself. This sets a new standard for user engagement and the overall experience.