Acura

Before our work on their website, JD Power ranked Acura 9^th out of 15 only on site performance when compared to competitors. Issues being faced were navigation that was confusing and a negative mobile experience. Additionally, there was a lack of up-to-date creative content, while the content they did have was taking up so much space that half of all visitors to the site never made it to the end of the page.

After working on developing a new social media module, changing menu navigation, improving mobile usability, and decreasing page size to display only key elements, site performance went from subpar to seamless. As a result, Acura was moved up to 1^st place on the JD Power ranking system based on consumer feedback. Acura was awarded Best Consumer Website and the navigation was ranked #1 as well for its simplicity!