Cue simplifies health management with tests covering sexual health, women’s health, food sensitivities, heart health, and more. These tests are followed by consultations and quick treatment delivery, all done from home. Cue aims to redefine health management by making diagnostic testing accessible to everyone, anytime, anywhere. At Cue, we worked on streamlining their platform and creating a consistent design across their app, website, and backend systems. This resulted in a new design system with ADA-compliant colors, typography, icons, and components, speeding up the design process. Our user-focused approach led us to rethink our main users and redesign the brand website’s homepage for a straightforward purchasing journey.
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